L’Oreal Paris is a corporation that deals with the fashion and beauty industry. On 30th September, the company planned a beauty and fashion show at the river Seine. The presence of a floating catwalk was somewhat unique and intriguing to the audience. As the event progressed, L’Oreal Paris was able to showcase the new looks that they had come up with. The event served as a suitable place for L’Oreal Paris to showcase their commitment towards ensuring that fashion and beauty products are more accessible. As a public event, any interested individuals were allowed to attend. Individuals such as Nicolas Krafft also strived to ensure that the event has progressed accordingly.
The runway was 60-meters long thus ensuring that each model had ample time to showcase their new looks on the floating catwalk. L’Oreal made sure that the event was centered on women’s diversity when it comes to fashion and beauty. The celebrity models who were representing L’Oreal Paris were such as Elle Fanning, Eva Longoria, and Louise Bourgoin. Since L’Oreal Paris draws its inspiration from the French Capital, they strived to ensure that there was creativity and diversity in the new looks that they were showcasing at the event. Other people who graced the events with their presence are such as Nikolaj Coster-Waldau; he plays the role of Jaime Lannister in the Game of Thrones.
The event was held during an opportune moment- the Spring/Summer 2019 Fashion Week. By showcasing their latest designs, L’Oreal Paris is determined to ensure that they have brought beauty to the entire world. As the show progressed, L’Oreal Paris also showcased some new hair and makeup looks that were created by Val Garland- a professional makeup artist at L’Oreal and Stephane Lancien- an expert hair artist at L’Oreal.
Fashion Brands such as MiuMiu. Sonia Rykiel, Isabel Marant, and Balmain also graced the event with their presence. The Chopard fashion brand was also present, and they were able to showcase the latest pieces of their jewelry collection. Some giant screens were also set up to ensure that tourists and passers-by were able to witness the event from the banks of the river Seine. The fashion event was also broadcasted in more than 30 countries. Since L’Oreal Paris has a dedicated team that comprises of individuals such as Nicolas Krafft, the company will continue to grow further.