Sunday Riley has developed a cult following for her beauty brand that also bears her unique name. If you look it up on social media, you will be able to see endless accounts of praise and positive reviews for the different products within her line. During a recent interview with The Cut, the Texan opened up about her brand and why she thinks her products have achieved the immense popularity that they have.
One of the most exciting things in the world of Sunday Riley that she had to talk about was the introduction of her brand’s new foundation line that has people on social media and beauty experts around the world talking. One of the goals that she had when creating the makeup was making sure that they were able to represent a wide variety of different people with the many shades that the foundation was created in. This new foundation includes at least 20 shades that she personally spent a long time testing on various members of her family and friends. She makes jokes about how many arms she had to do swatches on to make sure that she was getting everything right.
While Sunday Riley may have come out with a line of makeup years ago, she knows now that the timing just wasn’t right. Today, potential customers can learn all about new brands and be introduced to different products through social media which just wasn’t available when her old line was rolled out in 2011. Today, a lot of the marketing for her products are done through social media by word of mouth. Her customers seem to be more than happy to talk about how much they love her products.
When asked about the biggest tip she could give people when it comes to having healthy skin, Sunday Riley expressed the importance of washing your face. It’s the best thing that you can do to keep great looking skin. You could spend a fortune on different products but it means nothing if you do not wash your face correctly. It’s also important to make sure that you exfoliate.