Fabletics Transforming the Industry of Athletic Wear

The brand of Fabletics has become a lifestyle staple for so many athletes and fitness hobbyists that it is impossible not to have heard of the brand before. It has completely transformed the retail industry of sportswear since its launched back in July in 2013.


Fabletics is one of the many brands created from the main company of Mr. Don Ressler. Fabletics, in particular, was created in collaboration with one of the most famous actresses of the United States Kate Hudson. She has been the face of the brand ever since and has modeled the clothes and shoes for the photography of the website.


There are many reasons why Fabletics became so popular and developed a devoted audience. First of all, the brand provides clients with athletic wear that is of high quality and looks good. The point of Fabletics was to deliver athletic wear worthy of the high street to the masses at an affordable price without taking away from the quality and the fashionable designs. The audience of Fabletics uses the athletic wear during working out and doing sports, primarily. Over the past couple of years, however, more people have started buying from the brand because of the comfort it provides and the design. Some of the buyers use it as loungewear and even dress it up for an added effect during the day. The audience coined the term ”athleisure wear” as a description of the clothes by Fabletics. It is a combination of the words athletic and leisure, and it creates the perfect description of the products. Even the brand has adopted the portmanteau in some of its marketing.


Speaking of, the marketing of the brand was spot on for the trends in the industry at the time of launching it. In 2012, the most effective marketing was reviews by influencers on social media as well as video and blog content creators. The campaign prior the launch of the Fabletics website was a real success as the first clients of the brand were anticipating the day they could order some of the pieces they wanted most as the reviews also offered a preview of the products. That made for a very productive launch in July 2012.


The brand of Fabletics has a subscription service as well as a few physical stores. After signing up and completing the Lifestyle Quiz, you will have in-house stylists pick the best outfits for you.

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