WorldStreets posted a new Hyundai commercial today showing all of its ‘green’ initiatives and featuring happy birds singing “What a wonderful world”. Clearly this atrocity is evidence of a dying industry clutching at straws. Most of us get pummeled by car advertisements everywhere.
But what I want to know is, where are all the good tv advertisements for bicycles?
A quick look at YouTube suggests that this area is pretty ripe. There aren’t really any good bike advertisements. This is the most watched (188K) but I find it a bit lame. It finishes with “we believe… in bicycles”. That’s bull.
This is what Americans believe in. Cars and Freedom.
Notice this viedo has also been viewed 1.2M times.
We need bicycle commercials that can compete with this kind of thing. So where’s the “bicycles and freedom” commercial? Can someone make that happen?
Mikael Andersen is perhaps making the most commendable efforts in this direction, but we need more voices.
We have got to get away from the bike-because-it’s-good-for-you-and-the-planet health and environment plugs. People should bike because it’s great, it’s fun and it’s liberating. Biking is freedom.
If we don’t start doing some serious work to change people’s mentalities, bicycles will just continue to be followers of so-called “green” cars.